Look at these

NEWS:North East West South
CHESS:Chariot Horse Elephant SoldierS
COLD:Chronic Obstructive Lung Disease
JOKE:Joy Of Kids Entertainment
AIM:Ambition In Mind
DATE:Day and Time Evolution
EAT:Energy and Taste
TEA:Taste and Energy Admitted
PEN:Power Enriched in Nib
SMILE:Sweet Memories In Lips Expression
BYE:Be with You Every time
ADIDAS:All Days I Dream About Sports

Note:May not be accurate, Just for fun